Tariff Refunds, Return Fraud, and the Value-Seeker
Your costs are up, your customers are cautious, and someone just returned an empty box. This month: what the tariff refund process actually means for small brands, why nearly half your customers now identify as value-seekers, and the return fraud numbers that should make every founder's stomach drop.
Make Sure ChatGPT Knows How to Sell Your Products
Your products are already in ChatGPT. Being in the catalog and being found are two different things. Here's what AI actually needs to recommend your product to shoppers and what to fix now.
How a Brand Built on Strengthening Bonds Broke Down
Olaplex built a cult brand on a single molecule and 60% EBITDA margins. Four years after its IPO, it sold for a fraction of its peak value. The science worked. The operations didn't.
Your Fashion Return Rate Is a Revenue Problem.
Fashion return rates now average well above 20% and most brands are solving the wrong problem. Here's where the losses are actually coming from.
You Might Be Owed a Tariff Refund.
The SCOTUS ruling cracked the refund window open. Most brands won't collect a dollar -- not because they don't qualify, but because they don't have the paperwork.
Run DTC and Wholesale from One Shopify Store.
Basic Shopify Plan Holders REJOICE! Shopify just opened its B2B features to all plan tiers, no Plus required. Here is what actually changed, what to set up first, and how to run wholesale and DTC from the same store without breaking either one.
Every DTC Fee Just Went Up. Here Is What Is Actually Changing.
Every fee just went up. Amazon, USPS, FedEx, UPS. Here is what is changing, what the return data is telling us, and one piece of genuinely good news from Shopify.